Mon Feb 12, 2018 9:05 am
BFG~
I can tell you, I'm interested in what you're doing but have no interest in going to the event.
Personal reasons:
1) Thursday night..... band concerts, swimming, basketball, baseball is starting, whatever...
2) Cottage Grove..... from Chanhassen that's almost as BFE as Stillwater. I'd do better just mailing you $60 and saying "keep the change"
3) Kids, man..... after taxes, my largest household expense is kids. See above re: time.... remember, Time = Money... No Time = No Money
Strategic Issues I see with your start-up:
1) No clear reason. "Sponsor HS Trap Teams".... great, which ones? "Other local projects".... excellent, identify something first.
2) No differentiation: this isn't your fault, banquets ran their hay day in the 80's and 90's. The model is cliche.
3) Straight up competition: DU, PF, other Delta Chapters, MWA, are all longer established than your chapter. Also, cancer, ice bucket challenges, etc.... everyone's life is full of organizations holding fundraisers to help save the world. Run for Warriors, Ride for Leukemia, Walk for Breast Cancer....
4) Hunter numbers appear to have stabilized, but there is no net gain on recruitment at this point. At best, we're only adding one hunter per person that quits or dies.
5) Relative wealth has made auction prizes fairly worthless. It's like going to a garage sale and paying the new price for something that is NIB.... it doesn't happen. I can get that deal better when things are on sale. You need to find "experiences". In my life right now, I don't need another damn duck print or lamp or chair or blanket. Want to make an impact on my life: time or discounts at Dick's Sporting Goods, Fleet Farm, the local inside baseball facility, or get me one of those discount cards the kids sell with the coupons at the pizza place, etc. Maybe some free birds at a pheasant farm, or a free round of trap or sporting clays, a half day boat rental or guided fishing on the St Croix. The BIGGEST fundraiser at my kids school has been the M'tonka boat cruise.... you want to attract middle age people with kids: give them a night away to do good and drink.... at something a bit more up scale than the VFW. My wife is HUGE on that trip. But she won't be going to anymore duck banquets and barely suffers the PTO Spring Fling..... it's the "other", desirable, experience she gets from suffering through the fundraiser.
Reccomendations:
1) Strategy vs Tactics: if the focus is on local spending/support, the recruitment needs to be local in both sponsors and attendees.
2) Clarify mission: "We're good guys doing good", meh. Better: "Raising awareness and sponsorship for Cottage Grove HS Trap team, water improvements for Local Crap Hole Carp Infested Waters, and increasing local wildlife habitat....."
3) Find a partner with an existing, larger brand. This might be the HS School Trap Team, a local celebrity, a large employer in the area (Flint Hills, 3M, any of the processors sitting on remediation sites along the river?), your State Legislators, the Mississippi USFWS peeps, whatever.... but get someone involved that more people will recognize their name.
4) Bring a call maker in to do tuning and sell their calls. Maybe take some % commission for orders on site or something. Or, better yet, a cigar roller!
5) Long haul: first year profitability is a very, very long shot. You're going to need a patron money person/sponsor, see Item 3.
6) Get a kick back from the VFW on their charitable gambling donation requirements if it's not already dedicated to another f'ing hockey team
7) Start a firearms safety training program through the chapter. It is a HUGE need in the community, fits the mission, acts as a recruitment point, expands your chapter's brand awareness/development, etc.
8) Clean water, clean water, clean water. Time and time again, the higher value social benefit of Clean Water will win out over a hen house. for you, maybe it's rain gardens, or helping the boy scouts with storm drains, or lining up as a partner for bank restoration, or helping with silt removal before a damn gets pulled, etc. Whatever it is, the target of Clean Water is more better for humans and ducks and granola munchers in Volvos.
Good luck man. I did that job for a long time. It's fairly thankless and your success will be based on your committee being able to bond as a group, stay on message, and "on board" strategic partners that will be the primary recruitment for banquet attendance.