So, who is trending with the stuff? With the options like Winchester Blind Side, Browning BXD, Hevi-Shot Speed Ball, Spectra Shot, Black Cloud, etc. a guy could go crazy with the flight control wads, weird shaped steel pellets, colored steel pellets, hyper-sonic speeds, and a mixture of steel shot & Hevi-Shot. Some of them require you to buy a specific choke for their shells.
I admit to using Black Cloud for a while. It was okay, but not really special. I'm now back to using plain steel shot, with moderate speeds of 1300 -1450 fps.
IMO, the designer stuff is for bored marketing executives and engineers that have too much time on their hands.
This should stir the pot a bit.